2018年の振り返り

こんにちは、船原です。

あーーーーと、2日。
2018年。

まぁ、 僕は実は、この1年の区切りに関して、
ほぼ意味を感じていない人でして、
12月31日も1月1日も3月12日も、
1年の同じ1日と考えて精一杯生きております。

・・・が、
せっかく区切りなので、この区切りを利用させていただき、
2018年、どんな感じだったのかなーということを
自分勝手に振り返りたいと思います。

興味のない方・・・良いお年を!!また来年!

2018年ですが、
波乱の幕開けでしたね・・・

というのも、
1月に、突如、
当社の商品の1つが爆発的にヒットしたのです。

まさに爆発的・・・

びっくりするくらいの売れ行きでした。
1ヶ月で1商品2億3000万円くらい売れましたからね(笑)

びっくりを通り越して、
物販の爆発力にビビりました。

その後、その商品はかなり売れ続けましたが、
年後半にはいってだいぶ失速。

まぁ、でも、
まだ1ヶ月1000万近く売れているので、
普通にいいですよね。

あのときは、

「2018年、年商30億行くな!!」

と、普通に思ったのですが、
まぁ、そんなに世の中甘くなく、
普通に12億、13億くらいになっちゃいそう。

原因としては、
そういう爆発的な、
一発逆転商品に見せられすぎて、
積立型、ブランド構築型の物販を怠ったことと思います。

というのも、
普通に当社で着々とブランド構築している商品は、
着々と売れ続けているのです。

僕の頭が、まだ転売脳から抜けきれていない証拠。
2019年は、そこを完全に抜けきろうと考えています。

4月は香港の展示会へ。

そこで出会った業者から、
今、かなり仕入れをしています。
香港の展示会と言っても、
実際は深セン、広州の業者がほとんどでしたが。

売上も毎月400万くらいのペースになってますが、
これを来年中に10倍位にできるかなーと考えてます。

また、今後も、新たな商品を追加していくことが無限にできるので、
やる気と資金さえあれば、
売上自体は無限に増やせそうだなーというのが中国輸入ですね。

一度、商品を作ってしまえば
あとはAmazonでいろいろやるのと、
在庫補充だけ。

まぁ、そのAmazonでいろいろやるというのが、
日々、戦いなんですけどね。

ほっといたらすぐ売上が下がっていくので、
いろんな方法を開発し、実験し、売上を伸ばしていかないといけないのです。

Amazonの勝ち方がほぼわかったので、
2019年は、国内OEMを頑張って、ブランド構築して、
とある分野でAmazonでトップをとってみるつもり。


2018年、
中国人セラーと血で血を洗う戦いをしてきて、
相当レベルが上ってしまいました。

ぬるま湯につかっている日本人セラーとの戦いのみなので、
正直、簡単に勝てそう。

やばい展望しか見えません、2019年。

6月は上海の展示会(CES ASIA)に行きましたが、
そこで出会った企業とは未だに仕入れできていませんねー。

CES ASIAは初めてだったので、
なかなか感覚がつかめてなかったかも。
2019年も行ってみて、もっといい企業探します。

9月はベルリンのIFAという展示会に行き、
重大なことを学びました。

それは・・・

IFAに出ているような商品って、
自分で作れるものも多いよねーということです。

だったら、
総代理店ビジネスでやらなくても、
自分で作っちゃえばいいじゃーんという。

それに気づいて、
今、普通に自分でOEMで作って、
クラファンに出したりしています。


総代理店として仕入れるときと比べると、
同じ商品が半額で仕入れられちゃう。

なので、あまりブランドが強くない商品に関しては
(それでとてもいい商品なんだったら)
自分で作っちゃえばいいよねーということを学びました。

2019年1月にCESに行くので、
その視点でどんどん商品を探してきます。

10月からは
会社を分社化しました。

今までの会社をホールディングス兼事業会社にして、
ある程度、規模の事業を事業会社として子会社化。

各会社に社長をおいて、
独立採算制でがんばれーーー!と。

まぁ、うまくいくかはわからないのですが、
なんやらみんな楽しそうなので、
これは良かったなーと。

なにより、
この会社で頑張れば
社長になれる!というパスが示されたので、
当社みたいな会社としては良かったかも。

今まで、多かったのが、

「独立します!」

って会社やめちゃうこと。

せっかく、当社に入ってくれて、
実力もついて、
事業も任せられるようになって、
でも自分でやりたくなって、やめちゃう。

それはそれでその人にとってはとてもいい挑戦なんだけど、
それなら当社のグループとしてやらない??という道筋ができたことで、
今後はいろんな選択肢ができるかなと。

ま、これもまだ途上なので、
どうなるかは来年以降のお楽しみ。

10月に分社化したら、
途端に船原のやることがかなりなくなりまして、
副業として自分でガンガン物販してみることに。

Amazonを、マニアックなくらいいじりまくったら、
ものすごいノウハウが手に入ってしまっております。


これは・・・

やっぱり2019年、ヤバイことになるぞ!

・・・って、
毎年思ってるんですけどねー(笑)

なかなかうまくいかないのが物販ビジネス。

でも、そんな僕でも、
年商10億くらいは普通に売れていて、
普通に利益もかなり出ています。

でも、
やっぱりもっともっと売りたいし、
自分のスキルをどんどん伸ばしたいし、
会社のみんなとガンガン上に登っていきたいなーと。

今年は年商は微増くらいだったけど、
会社のスキルと体制は、
前にも増して整っている気がするので、
2019年が楽しみでならないですねー。

あなたの2018年はどんな年でしたか??

コメント一覧
  1. Michaela より:

    Hey There. I found your blog using msn. This is an extremely
    well written article. I'll make sure to bookmark it and return to read more of your useful info.
    Thanks for the post. I will certainly return.

    Also visit my web page - article maker

  2. Vera より:

    I know this if off topic but I'm looking into starting my own weblog and was
    curious what all is needed to get set up?
    I'm assuming having a blog like yours would cost a pretty
    penny? I'm not very internet smart so I'm not 100% certain. Any recommendations
    or advice would be greatly appreciated. Cheers

    Feel free to surf to my page; automatic article writer

  3. Malissa より:

    I'm not sure exactly why but this website is loading incredibly slow for
    me. Is anyone else having this problem or is it a issue on my end?
    I'll check back later on and see if the problem still exists.

    My page: article creator

  4. Theresa より:

    A person necessarily lend a hand to make seriously posts I'd state.
    This is the first time I frequented your website page and up to now?
    I amazed with the analysis you made to make this actual submit incredible.
    Fantastic job!

    my web blog - Article Maker

  5. Chara より:

    Undeniably believe that which you said. Your favorite justification seemed to be
    on the internet the simplest thing to be aware of.
    I say to you, I certainly get irked while people think about
    worries that they plainly don't know about. You managed to hit
    the nail upon the top and defined out the whole thing without having side effect , people
    could take a signal. Will likely be back to get more.
    Thanks

    my blog post - auto article generator

  6. Nola より:

    I am regular visitor, how are you everybody? This post
    posted at this site is genuinely good.

    My web site - website Content Generator

  7. Lashawn より:

    What's up i am kavin, its my first time to commenting anywhere, when i
    read this article i thought i could also create comment due to this sensible
    paragraph.

    Feel free to surf to my blog post; 크립토 온라인 카지노

  8. Cyril より:

    Hey! I know this is kinda off topic but I was wondering if you knew where I could get a
    captcha plugin for my comment form? I'm using the same blog platform as
    yours and I'm having problems finding one? Thanks a lot!

    Here is my web site casino online bitcoin

  9. Amado より:

    Wow that was odd. I just wrote an very long comment but after I clicked submit
    my comment didn't show up. Grrrr... well I'm not writing
    all that over again. Anyway, just wanted to say fantastic blog!

    Also visit my web site: 암호 화폐 카지노 [rccsonline.com]

  10. Louella より:

    Whats up very cool site!! Man .. Beautiful .. Amazing ..

    I will bookmark your website and take the feeds additionally?

    I am satisfied to search out so many helpful info right here within the
    submit, we'd like develop extra techniques on this regard, thank you for sharing.
    . . . . .

    My web site 온라인 카지노 비트 코인

  11. Chantal より:

    I am sure this article has touched all the internet visitors, its really really nice piece of writing
    on building up new webpage.

    Here is my page ... off info; http://tinyurl.com,

  12. Esteban より:

    Hi, I do believe this is an excellent web site. I stumbledupon it ;
    ) I am going to revisit once again since I saved as a favorite it.
    Money and freedom is the greatest way to change, may you be rich and continue to help others.

    Here is my web blog - unique article generator

  13. Darby より:

    Hi there would you mind stating which blog platform you're using?
    I'm going to start my own blog in the near future but I'm having a difficult time
    making a decision between BlogEngine/Wordpress/B2evolution and Drupal.

    The reason I ask is because your design and style seems different then most blogs and I'm looking for something unique.
    P.S My apologies for getting off-topic but I had to ask!

    my homepage - auto article generator (culturaverde.ro)

  14. Kathrin より:

    Great post. I used to be checking constantly this
    blog and I am impressed! Very helpful info particularly
    the closing part 🙂 I maintain such information much. I used
    to be seeking this particular info for a very
    long time. Thanks and good luck.

    Also visit my web page - auto content creator

  15. Kristopher より:

    Remarkable! Its actually awesome article, I have got much clear idea on the topic of from this post.

    Feel free to visit my site; article creator

  16. Shani より:

    What a information of un-ambiguity and preserveness of precious familiarity about unexpected emotions.

    Feel free to visit my blog 온라인 카지노 비트 코인 (wikzy.com)

  17. Lucia より:

    Hi, its good article concerning media print, we all be aware of media is
    a great source of facts.

    my webpage: 비트 코인 온라인 카지노
    - strmyyt.nhely.hu,

  18. Christen より:

    Hi there everyone, it's my first visit at this web page,
    and article is truly fruitful designed for me, keep up posting such posts.

    Visit my webpage unique content generator - http://www.magcloud.com -

  19. Nick より:

    Generally I don't learn post on blogs, but I wish to say that this write-up very forced
    me to take a look at and do so! Your writing taste has been surprised me.

    Thanks, quite nice article.

    Feel free to visit my page; fajne gry przeglądarkowe

  20. Janice より:

    What's Happening i am new to this, I stumbled upon this I've discovered It absolutely
    useful and it has aided me out loads. I hope to give a contribution & aid other customers like its
    aided me. Great job.

    Stop by my web blog - 비트 코인 카지노

  21. Muhammad より:

    I just like the helpful info you provide to your articles. I'll bookmark your weblog
    and take a look at again here frequently. I'm relatively certain I will be told many new stuff proper right here!

    Best of luck for the next!

    My web page :: 加密賭場; https://Btcgames.info,

  22. Grover より:

    This is my first time visit at here and i am genuinely pleassant to read everthing at alone place.

    Also visit my web blog ... razzbets

  23. Janis より:

    Have you ever considered publishing an e-book or
    guest authoring on other blogs? I have a blog based on the same topics you discuss and would love to have you share some stories/information. I
    know my readers would enjoy your work. If you are even remotely interested, feel free to shoot me an e-mail.

    Here is my web page ... sportsmine

  24. Tanya より:

    whoah this weblog is excellent i love studying your articles.
    Stay up the great work! You realize, lots of persons are looking round for
    this information, you can aid them greatly.

    Feel free to surf to my webpage betfocus

  25. Ernesto より:

    Tremendous things here. I am very satisfied to peer your article.
    Thank you so much and I am taking a look ahead to touch you.
    Will you kindly drop me a e-mail?

    my homepage; 仮想通貨 賭博 (https://cryptosportbetting.xyz)

  26. Hope より:

    It is really a great and useful piece of info. I'm glad that you
    shared this useful info and (tinyurl.com) with us.

    Please stay us up to date like this. Thanks for sharing.

  27. Alica より:

    My family members always say that I am wasting my time here at net, but I know
    I am getting experience every day by reading thes nice articles.

    Here is my website - オンライン カジノ 仮想通貨

  28. Alisa より:

    Thanks for sharing your thoughts about but. Regards

    My web site why info (tinyurl.com)

  29. Trent より:

    Hi there it's me, I am also visiting this website regularly, this web site is really nice and the visitors are genuinely sharing fastidious thoughts.

    my web-site 仮想 通貨 オンライン カジノ (playery.xyz)

  30. Harold より:

    This is a very good tip especially to those new to the
    blogosphere. Simple but very accurate info and (http://tinyurl.com)… Many thanks for sharing this
    one. A must read post!

  31. Napoleon より:

    Good day! I know this is somewhat off topic but I was wondering if you knew where I could find a captcha plugin for my
    comment form? I'm using the same blog platform as yours and I'm having difficulty finding one?
    Thanks a lot!

    Feel free to surf to my web page ... オンラインカジノ ビットコイン,
    https://playi.xyz,

  32. Stephanie より:

    Hello, Neat post. There is an issue together with your web site in web
    explorer, could check this? IE still is info the; http://tinyurl.com/2k7u9kyn,
    marketplace leader and a big portion of people will leave
    out your great writing because of this problem.

  33. Jackie より:

    Nice answers in return of this difficulty with firm arguments and describing all concerning that.

    Look into my web blog :: special

  34. Walter より:

    Very quickly this site will be famous amid all blog visitors, due to it's nice articles

    Feel free to surf to my web site; blog content generator (http://www.2ndonline.com.au)

  35. Louvenia より:

    Fantastic post however I was wondering if you could write a litte more on this topic?
    I'd be very grateful if you could elaborate a little bit more.
    Cheers!

    Also visit my web site :: article builder (storiesbycalex.com)

  36. Belle より:

    May I simply just say what a comfort to find somebody that
    really knows what they are discussing on the internet.
    You definitely realize how to bring an issue to light and
    make it important. More and more people need to check this out
    and understand this side of your story. I was surprised you're not more popular since you most certainly possess the gift.

    Here is my blog - tabletki na powięKszanie penisa (duzy-rozmiar.pl)

  37. Ngan より:

    Heya i am for the first time here. I found this board and I find It
    really useful & it helped me out much. I hope to give something back and help others like you aided
    me.

    my site; info is (tinyurl.com)

  38. Garrett より:

    Saved as a favorite, I love your site!

    Here is my blog info the (tinyurl.com)

  39. Bennett より:

    Thanks very nice blog!

    Also visit my web-site :: 比特币赌场 (https://truegames.xyz)

  40. Andra より:

    I loved as much as you will receive carried
    out right here. The sketch is tasteful, your authored material
    stylish. nonetheless, you command get got an impatience over that you wish be delivering the following.
    unwell unquestionably come more formerly again as exactly
    the same nearly very often inside case you shield this increase.

    Take a look at my web-site 加密賭場 (https://becksgame.xyz)

  41. Cecile より:

    I read this post completely regarding the resemblance of latest and preceding technologies, it's awesome article.

    Feel free to visit my web site: article Maker - Articlecreator.xyz -

  42. Marcus より:

    I do believe all of the ideas you have presented for your post.
    They're very convincing and will certainly work.
    Still, the posts are very brief for novices. Could you please lengthen them a little from subsequent
    time? Thank you for the post.

    my homepage 比特币博彩; mobgame.xyz,

  43. Van より:

    Keep on working, great job!

    Look into my webpage :: info a (http://tinyurl.com/)

  44. Eileen より:

    Hurrah! In the end I got a website from where I know how to in fact get valuable data concerning my study and knowledge.

    My website; 比特幣賭博網站 (https://Suegamer.xyz/)

  45. Connie より:

    I think the admin of this web page is in fact working hard for his
    web site, since here every information is quality based data.

    Here is my site: 比特幣賭博 [https://zotgamers.xyz]

  46. Gene より:

    Helpful info. Fortunate me I found your site accidentally, and I am shocked why this accident didn't took place
    earlier! I bookmarked it.

    Also visit my site :: 比特幣賭博網站

  47. Ludie より:

    Hello very cool website!! Man .. Excellent .. Superb ..
    I'll bookmark your site and take the feeds also? I'm happy to seek
    out numerous helpful info here in the post,
    we need work out more strategies in this regard, thank you for sharing.
    . . . . .

    Also visit my web blog - 比特幣賭博
    - https://stookgame.xyz,

  48. Amy より:

    Hi there mates, its great post concerning cultureand fully defined, keep it up all the time.

    my web blog 比特币赌场

  49. Philipp より:

    Hmm is anyone else experiencing problems with
    the pictures on this blog loading? I'm trying to find out if its a problem on my end or if it's
    the blog. Any responses would be greatly appreciated.

    Here is my web site - 比特幣賭場

  50. Latrice より:

    Great web site you've got here.. It's hard to find quality writing like yours nowadays.
    I seriously appreciate individuals like you! Take
    care!!

    Feel free to surf to my web site - 比特幣賭博 (https://wabgame.xyz)

未分類の関連記事

Twitterでフォローしよう

おすすめの記事